Sunday 6 January 2013

I'm Just Saying...Think it Through by Jeffrey von Stetten


Firstly, I get it! It makes perfect sense that we should not anticipate gold when we are digging in the cheap pile. The author makes this point enduringly throughout this work. Agreeing with von Stetten's main arguments as I did it was no doubt the intended irony that this piece could be downloaded for free and took less than an hour of my life to go through. The main theme of "Just Saying", that readers ought not to labor under the misconception or consideration that anything costing less than a dollar should be expected to have value, is repeated seemingly endlessly. We are told of perceived value and the cost of graphics and editing and return on investment. What was missing was the counterpoint that the market will decide. Author's will decide if it is worth their time preparing these pieces and purchasers will decide if it is worth their time and just less than a dollar. If there is a market then there will be 'entrepreneurs'. The introduction spoke of laughs, but these are the cruel laughs of the bully. It is, however, a decent and sober reflection on the current trend and cautions would be self-publishers to take the time to consider to whom they wish to sell. There is a certain magic to perceived value, one is reminded of moisturizers and perfumes. Let us see what the invisible hand of the market will do about the 99 cent book.

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